Animal Pharm Reports presents a detailed investigation of the opportunities provided
by the e-commerce revolution. The report details the new communication technologies
and the new business models that have been developed. Key issues such as the sales
of regulated products are discussed. The report then analyses the ways e-commerce
will change input procurement, distribution and marketing of animal health products.
E-commerce: Opportunities for the global animal health industry will allow you
to:
understand fully the technologies that are driving the e-commerce revolution
analyse how e-commerce will improve input procurement through electronic trading
exchanges, on-line auctions and other new business models
assess the possible changes in the supply chains by the advent of new e-retailers,
e-aggregators and on-line auctions
understand the legal issues raised by international electronic trading of animal
health pharmaceutical products
exploit the marketing opportunities presented by dedicated farmer- and consumer-oriented
websites
assess the potential of direct-to-consumer e-commerce for animal health products.
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Contents:
Chapter 1 Introduction
Chapter 2 Infrastructure
Chapter 3 E-business models
Chapter 4 Key issues in e-commerce
Chapter 5 Overview of e-commerce and the global animal health market
Chapter 6 E-commerce and input procurement for animal health companies
Chapter 7 E-commerce and the supply of animal health products
Chapter 8 E-marketing and the animal health industry
E-commerce presents the animal health industry with new business solutions and
opportunities. Examining e-businesses and e-commerce initiatives from around the
world in detail, the report considers all aspects of the animal health manufacturing,
marketing and distribution process.
The report provides an introduction to the technologies that are driving e-commerce,
and discusses the infrastructure of the Internet as well as the new business models
being employed by e-businesses. The key issues of e-commerce are analysed, highlighting
the potential benefits like reduced transaction costs and extended global trade,
as well as possible problems that need to be considered by companies who intend
to expand their activities into this new arena.
Downstream of the manufacturing process, e-commerce presents opportunities for
the enhancement of the established distribution networks of animal health products.
It also enables new e-businesses to provide alternative routes to market, thereby
increasing competition. E-commerce is also presenting animal health product manufacturers
and distributors with new marketing channels as well as new technologies
